CX/UX/UI Design
Date | August 2022 - October 2023
Role | Digital Designer
Brand | Baby Bunting
As a member of the Customer Experience and Marketing teams, I am responsible for implementing innovative strategies to enhance customer satisfaction and engagement, while also driving business growth through effective marketing and branding initiatives.
Website Design
The Challenge
Present an evolved and reinvigorated website experience that delivers a consistent brand and customer experience fitting our reputation as the leading omni-channel retailer in the baby space.
Benefits to include:
Refreshed website UI with a focus on the mobile experience
Enhance SEO, user experience, and visual appeal
Documented WCAG audit and recommendations incorporated into design and development
Consistency of brand experience across all channels
Website Redesign
A UI for websites that prioritises seamless user experience and increased conversion rates
Creating engaging experiences for customers by prioritising content-led interactions
Meeting WCAG 2.1 Level AA accessibility standards
A comprehensive design system that encompasses all aspects of the customer experience across various channels, including UX, brand, digital content, supplier showcase page, packaging, tone of voice, marketing templates, and other collateral. The goal is to ensure that the brand and experiences are consistent and aligned across all channels
Facilitating the creation of potential revenue streams for suppliers through advertising in the future
Enhanced exploration of product categories for a more satisfying customer experience, particularly when researching our most popular brands.
Brand Landing Page Update
The Challenge
Revamp and design new brand-specific landing pages to enhance customer experience and explore new revenue possibilities.